Cross-channel media buying · DTC operations

Google, Facebook and TikTok Media Buying for DTC Growth

We connect ad accounts, creative testing, storefront conversion, order economics and retention in one operating view, helping DTC brands build a repeatable growth system instead of scattered campaign wins.

Media channels
Google · Meta · TikTok
Operating loop
Ads · Site · Orders · Retention
Growth metrics
ROAS · CAC · AOV · LTV

Built for DTC teams that need reliable acquisition, creative iteration and operating discipline.

Start with an account audit

Media buying service

Managed advertising across three major growth channels

We go beyond account-level metrics. Every budget decision is connected to audience strategy, creative testing, landing-page performance and DTC unit economics.

01

Google Ads Management

Search, Shopping, Performance Max and brand-defense structures built around intent quality, feed health and contribution margin.

  • Keyword and negative keyword management
  • Shopping and Performance Max optimization
  • Conversion value and ROAS analysis
02

Facebook / Instagram Management

Account structures for launch, retest, winner scaling and remarketing, with a disciplined rhythm for creative, budget and audience decisions.

  • CBO / ABO budget strategy
  • Creative angle testing and fatigue monitoring
  • Pixel / CAPI signal diagnostics
03

TikTok Ads Management

Short-form creative systems that connect hooks, creator content, Spark Ads and landing-page conversion for content-led DTC growth.

  • Short-video scripts and creative testing
  • TikTok Shop and DTC site traffic routing
  • Cold-start testing and scale planning

DTC full-stack operations

From paid traffic to profitable growth, treat the storefront as a system

Ads are only the entry point. DTC growth depends on product positioning, storefront conversion, service experience, lifecycle messaging, repeat purchase and inventory cadence working together.

See the operating method
Brand and Product Positioning, offers, pricing, bundles and launch cadence
Storefront Conversion Landing pages, product pages, cart, checkout and trust signals
Creative Production Hooks, UGC, testing matrices, fatigue refreshes and learning logs
Retention and Monetization Email, SMS, repeat purchase, AOV, LTV and customer segmentation

Operating method

One weekly growth loop: diagnose, test, scale and compound

A fixed operating cadence reduces guesswork and keeps budget moves, creative moves and storefront moves tied to evidence.

1

Account and site audit

Review account structure, tracking signals, landing-page flow, order quality and historical data.

2

Prioritized test plan

Turn audience, creative, SKU, pricing, page and lifecycle hypotheses into a clear action list.

3

Execution and review

Use budget thresholds and operating metrics to decide when to scale, reduce, retest or pause.

4

Reusable growth assets

Save winning angles, page modules, keywords, audience learnings and SOPs for the next cycle.

Management dashboard

We optimize for profit quality, not just polished ad-platform numbers

Acquisition CAC, CPM, CTR, CVR and first-order ROAS
Orders AOV, gross margin, refund rate and payment completion
Retention Repeat purchase, email revenue, LTV and customer segments
Expansion New-product tests, market expansion, channel mix and budget ceilings

Start with audit

Run a growth audit before deciding whether ads, creative or storefront work comes first

Send your current website, active ad channels and main growth problem. We will return a prioritized first round of actions.